CMD (Chairman and Managing Director) Mr. Sanjay Mahajan began his entrepreneurial journey in 2000 with the establishment of Raj Motors at Jalna Road. In the early phase of his business, he successfully introduced the authorized dealership of Yamaha motorcycles, laying a strong foundation for future growth.

Driven by a clear vision, unwavering dedication, integrity, and relentless hard work, Raj Motors quickly earned recognition and operational stability. Building on this success, the organization entered its second phase of expansion, during which Raj Motors was rebranded as Raj Tractors, and the Sonalika Tractors dealership was added to the portfolio—marking a strategic and well-planned shift toward the agricultural sector. With a deep understanding of farmers’ needs and rural markets, Mr. Mahajan emphasized the delivery of high-quality products, dependable after-sales service, and long-term customer relationships. His farmer-centric and trust-driven approach significantly strengthened the organization’s reputation and accelerated its growth across the region.

As the business continued to expand, Sterling Automotives emerged as the unified identity of the enterprise. Under Mr. Mahajan’s leadership, the company became an authorized dealer for several leading national and international brands, including Preet Harvesters, Swaraj Tractors, Shaktimaan Rotavators, Bull Machines Construction Equipment, and BCS agricultural machinery. By introducing advanced, next-generation farming and construction implements and maintaining a strong focus on customer-centric service, Mr. Mahajan ensured that every product delivered genuine, measurable value in the field. Today, Sterling Automotives stands as a widely recognized, trusted, and respected brand across Maharashtra. The company is known for its strong commitment to quality, reliability, ethical business practices, and excellence in customer service.

Under the visionary leadership of Mr. Sanjay Mahajan, Sterling Automotives continues to grow consistently, setting benchmarks in the automotive and agricultural machinery sector. His journey represents an inspiring example of visionary entrepreneurship, sustainable business development, and long-term value creation, driven by innovation, integrity, and a deep commitment to the farming community.